- Royal Enfield to expand its dealerships to 15
- Thailand was the first Southeast Asian market to witness the launch of the 650 Twins
- This move is a part of Royal Enfield's plans of increasing localization of its products
- Interceptor 650 won the prestigious 'Best Modern Classic Middle-weight' in Thailand
Royal Enfield recently announced setting up a wholly owned subsidiary in Thailand. Also, Thailand will be the first nation to host a CKD plant outside India to cater to the Thai - Royal Enfield customers. The home-grown motorcycle manufacturer started selling its products in the Thai market three years ago and since then, they are focusing on increasing the localization of its products there. A dedicated assembly plant will assist the brand to serve the customers better. The assembly plant will be operational by later this year.
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Royal Enfield motorcycles are doing fine in Thailand and the demand for its motorcycles are ever increasing. The brand started its operations in the Thai market with just one store in Bangkok and with the enthusiastic demand it is witnessing there, Royal Enfield plans to expand its dealership network to 15 and authorized service centre to 25 by late 2020. This expansion will be done keeping in mind that it reaches out to the customers based in Pattaya, Chiang Mai, Phuket and Greater Bangkok.
Siddhartha Lal - CEO - Royal Enfield, said, “Ever since we commenced sales in Thailand three years ago, we have been absolutely delighted by the love we’ve received from riders here. Our customers in Thailand have discovered that our modern classics are brilliant for long rides on the highway while also being perfect to commute on in heavy traffic in the city. We are committed to focusing our energies on becoming part of the fabric of this country’s rich motorcycling culture, and our decision to start assembling our motorcycles in Thailand is a sign of Royal Enfield’s long-term commitment and growing confidence in the market."
He further added, "Thailand has become Royal Enfield’s third home after its origins in UK and success in India. The initial success of the 650 Twins in Thailand has proven that Royal Enfield is well poised to fill the gap in the mid-size segment. With a massive segment of commuters ready to upgrade and a robust long-distance, leisure riding culture in the country, Thailand offers huge headroom for growth for Royal Enfield. We believe that localizing our operations in Thailand will allow us to serve our customers at a closer and more intimate level.”
The home-grown brand's recently launched 650 Twins (Interceptor 650 & Continental GT 650) received an overwhelming response from the Thai rider communities and enthusiasts. The Interceptor 650 got the 'Best Modern Classic Middle-weight' award at the 'Thailand Bike of the Year 2019' event. Thailand was also the first Southeast Asian market where the 650 Twins were launched, this clearly shows Royal Enfield's plans of a long-term commitment towards the nation.