Mahindra India successfully held the third leg of the Mahindra Thar Fest on 10 March 2019 in the south Indian city of Kochi in Kerala, India. Adding great enthusiasm and energy to this event was Mahindra Adventure’s fourth edition of the Club Challenge which witnessed India’s eleven foremost off-road clubs challenge each other for the big prize.
M&M Thar Fest is organized with a humble objective of promoting bonhomie and friendship within the community of off-roaders and 4WD aficionados with the aim of also celebrating Mahindra’s iconic brand name of the Thar. The one-day event kept the revellers engaged in competitions involving the Thar and exciting off-road activities. The event also attracted people to zones such as the 4 X 4 Experience Zone, Customized Vehicle Display, Heritage Mahindra Display, live music performance and the Thar Parade.
Mahindra & Mahindra Ltd’s Thar Fest 2019 Kochi edition witnessed contenders from eleven top off-road clubs from all over the country give an aggressive and tough fight in the Club Challenge to bag the prestigious ‘Best Off-Roading Club’ in India title.
Commenting on the occasion, Mr Veejay Nakra, Chief of Sales and Marketing of Auto Division at Mahindra and Mahindra Ltd said, “The Mahindra Thar is an iconic brand and holds a very special place in the hearts of auto enthusiasts and the off-roading community. It is an extension of the Mahindra legacy and reflects the company’s tough & rugged, go-anywhere capabilities. With ‘Club Challenge and Thar Fest’, we are delighted to see the passion of off-roading enthusiasts. Like in previous years, this year too, the ‘Thar Fest’ saw scores of 4x4 enthusiasts come together to celebrate the tough & rugged DNA of Mahindra vehicles. Furthermore, in ‘Club Challenge’, diverse off-roading clubs fought for the title of “Best Off-Roading Club”, facing some of the toughest obstacles through challenging terrain.”