The Consumer Electronics Show (CES), which is one of the most famous technology shows, held in Las Vegas is now being looked upon as one of the best platforms for showcasing automotive technologies. With a huge crowd that throngs the atomotive stalls, these companies gather a fanbase. A sizeable fanbase.
It is safe to say the future of cars could lie at the CES. We even mentioned earlier about how this year will see the top names in the car industry showcase intelligent car technology and the effect it will have on the cars of the future.
The CES not only a showcase for cars, it is also where a trend is set for the others in the industry to follow. BMW and Mercedes-Benz were the first ones to bring smartwatch integration into cars, and this trend will be followed by the likes of Audi, Lamborghini and Ferrari.
The last hand that the car companies play is that of exclusivity - the number game with a sprinkle of this word that turns our legs to jelly. Luxury. The future of our cars lies with luxurious features that these companies bring to the table, and to how many of us. I didn't quite mean exclusivity in terms of them reaching out to lesser numbers, they do the exact opposite. They bring luxry to everyone. In theory at least.
We don't mind them bringing these goodies to us consumers, for if one gives us a scoop of that ice-cream, the other gives us two and a half.