Hero has successfully maintained the top spot in the highly ferocious two-wheeler market. To make the competitors far far away from the top spot, Hero has decided to launch three new models before the festive season begins with Navaratras from the middle of September. Hero had created a stir at the Auto Expo held in January this year with its Cafe Racer look Splendor, Hastur and Passion Pro TR.
"We will be rolling out 3 new bikes — the Passion Pro TR, Splendor Pro Classic and the Xtreme Sports — in quick succession over the next five-six weeks. We have already commenced despatch of Passion Pro TR to some key markets. There is surely going to be more as we head closer to the festive season, but I don't want to divulge everything at this time. The newly-launched ZMR and Karizma have created huge excitement in the market. We are confident that the Splendor Pro Classic with its cafe racer styling will also appeal to the youth," Pawan Munjal, Hero MotoCorp's Chief said.
Hero has been trying from sometime to encash the image its Splendor has earned over the years. With new designs and features, Splendor has refused to age with time and that's the same reason why Hero MotoCorp managed to sell 6,22,835 Splendors in the first quarter of this year (April-June) which is 14% more than what got sold last year for the same period.
"All our new launches across segments are doing well. The Splendor iSmart in the deluxe commuter segment, the Pleasure scooter with young brand ambassador Alia Bhatt, and the new Xtreme, Karizma and ZMR in the premium segment have generated a lot of buzz among youngsters. The edgy and slick advertising campaigns of Xtreme and ZMR have appealed to youngsters and the young-at-heart. There will be more launches across segments backed by youth-based communication campaigns, as we head into the festive season," Munjal added.