Toyota Motors have announced a new initiative named “drive the nation” targeting India’s government employees and defense personnels, both current and retired. The campaign is applicable only on the Etios series, and would be valid from September to December. The Etios series consists Toyota’s popular cars such as Platinum, New Liva and Cross.
The offer covers both central and state government employees who are on pay or pension, and offers various benefits such as affordable financing solutions on low down payments, attractive offers on insurance, Toyota genuine accessories, maintenance package and extended warranty.
The company also offers value added services under the name ‘F.A.M.I.L.Y’ offer which includes 100% on-road funding for up to 7 years with zero down payment, 25% saving on maintenance cost with a Service Value Maintenance Pack, a 10% discount on Toyota Genuine Accessories Package, insurance benefits and Rs 10,000 loyalty bonus or attractive exchange benefits through Toyota Dealers and extended warranty of up to 5 Years or 180,000 km.
Recently Toyota has launched the newer version of its popular Etios Sedan. Called the Toyota Platinum Etios, this upgraded version comes with standardized ABS and EBD across the range, which has made the car even more desireable