Toyota has resumed production of Camry hybrid sedans in India. The Japanese auto manufacturer temporarily halted production of the eco-friendly car back in October 2017, as the sales were significantly affected by the implementation of GST, where the government has imposed a hefty cess amount over and above the 28% GST. Despite the initial shock, the hybrid car sales have recovered in the country that prompted the brand to resume production of the Camry Hybrid sedan.
As the pricing of Toyota Camry hybrid has been increased by 13% due to the new tax structure, the company is not opting for a large number of productions for the sedan. But, we might see the production increase gradually in coming months, if there are significant demands. Meanwhile, Toyota is also considering the plan to introduce hybrid powertrain technology in the lower segment of its India portfolio.
The strategy to launch more hybrid cars here will completely depend on the tax structure and profitability. Presently, the Japanese automaker sells 34 hybrid vehicles across the world and the company has been playing a pioneering role in enhancing the hybrid powertrain technology in India and in the global market as well. The automaker believes that this is the right time to sell hybrid vehicles with aggressive pricing.
Like many other automakers, Toyota too believes that hybrid powertrain can play a crucial role in bridging the gap between the IC engine powered vehicles and zero-emission electric cars. As India is aiming to adopt zero emission pure electric mobility by the end of next decade, Toyota wants to grab a large chunk of the Indian EV market and the hybrid vehicles can make way for that.
Source: Hindu Businessline