As the countdown begins for the much awaited Delhi Motor Show, Toyota Kirloskar Motor is all set to come with two big product launches lined up to showcase its prowess in the new generation MPV segment and passenger car segment with special emphasis on hybrid technology. The company built these products around the theme Mobility Evolution through “QDR” (Quality, Durability & Reliability) & Advanced Technology, Safety & Environmental contribution.
The brand will showcase their exhibits in three separate zones, namely the New Product Zone, Hybrid Zone & Existing Toyota Line-up Zone. The Toyota pavilion will also consist of three corners, namely- New Initiative corner, Services Corner & Safety Corner. Apart from these, Toyota will also be showcasing CSR Initiatives undertaken in the recent times.
Commenting on the subject, Mr. N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said, “This Auto Expo our key focus will be exhibiting our product strengths in the MPV as well as the Hybrid technology areas. Amid the raising concerns for pollution, we see a spike in demand for Hybrid vehicles and thus, hybrid technology is going to be one of our key focus. We are looking at working closely with the government on how to improve hybrid manufacturing in India”. Adding to this, he also said, "We would like to showcase to our customers this technology which is not only environment friendly but is also often misunderstood to be lacking power".
TKM has systematize a zone and this entire zone is dedicated to hybrid & alternative fuel technology where the automaker will be displaying Toyota’s cutting edge innovations in both these fields. Toyota is the pioneer in hybrid technology worldwide and has sold more than 8 million hybrid units worldwide. Toyota's Hybrid cars have received overwhelming responses from the customers and the company has already sold 1000 units since its launch in India last year.
At the Auto Expo 2016, Toyota promises to offer its customers an engaging experience and usher in a new motoring experience.