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Toyota 5 Continents Drive Enters India

Toyota 5 Continents Drive Enters India

Snapshot: Toyota is driving its products in each of its markets across the globe, culminating with the 2020 Olympics in Japan. The Indian leg has just been flagged off.

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  • Toyota is driving its products in different markets across the globe.

  • It started in Australia in 2014.

  • Asian leg started in February in the Middle East. 

  • Indian leg will drive north from Karnataka to New Delhi along western India.

  • Vehicles used will be Toyota vehicles from the India lineup.

  • It will be driven by a combination of employees from Toyota Kirloskar Motor, Toyota Motor Corporation, and Suzuki Motor Corporation/Maruti Suzuki India Limited.

Toyota Motor Corporation is holding a drive through all five continents, culminating in 2020 with the 2020 Tokyo Olympic and Paralympic Games in Japan. It started the drive in Australia in 2014 and started the Asia leg in the Middle East this February. The Indian leg has just begun, however, and it will follow a route from the Toyota plant in Bidadi, Karnataka, and go north from there through Maharashtra, Gujarat, Rajasthan, and Haryana and culminate in New Delhi, the capital of India late this month. 

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Since 2014, when the project began, around 520 Toyota employees have driven its products in different markets like Australia, America (both North America and Latin America), Europe, Africa, and Asia. Toyota is conducting this drive under the umbrella of Toyota Gazoo Racing, which is the brand under which it participates in the World Rally Championship. 

The company will use models that are present in the India lineup, some of which are household names for long drives, like the Fortuner, Innova Crysta, Land Cruiser Prado, and Land Cruiser. They will be driven by employees of Toyota Kirloskar Motor, the Indian subsidiary of Toyota Motor Corporation; employees of Toyota Motor Corporation itself; and joining them will be employees from Suzuki Motor Corporation and Maruti Suzuki India Limited, Suzuki’s wholly-owned Indian subsidiary. 

Toyota claims that these drives will help it understand the conditions of the road and the requirements of the customer even better, which is an interesting statement considering all manufacturers usually spend a couple of years and a few million km in real-world conditions testing prototypes before they launch new models – and Toyota has a reputation for making some of the most reliable cars on the planet. 

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