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Toyota India Conducts Eco-Friendly 'Toyota Caravan' Campaign

Snapshot: The Japanese automaker also showcased the all-new Prius hybrid at event.

Toyota India has conducted 'Toyota Caravan' - a campaign to spread awareness about safety and environment friendly technology - at the Jawaharlal Nehru Stadium in New Delhi. The Japanese automaker also showcased the all-new Prius hybrid at event. The attendees included several political leaders from the Indian Government, engineering experts from Toyota Motor Corporation Japan, Toyota Motor Asia Pacific, Singapore and the senior management of Toyota Kirloskar Motor.

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Toyota Caravan had the presence of senior officials from Central and State Government which included Mr. Girish Shankar, Secretary - Ministry of Heavy Industries, Government of India, Mr. Anshu Prakash, Additional Secretary - Ministry of Heavy Industries, Government of India, Mr. Sayed Musawwir Ali, Special Secretary - Department of Environment, Government of Delhi. Also present were representatives from Toyota Kirloskar Motor (TKM), Mr. Akito Tachibana, Managing Director - Toyota Kirloskar Motor, Mr. Shekhar Viswanathan, Vice-Chairman and Whole-Time Director - Toyota Kirloskar Motor, Mr. N Raja, Director & Senior Vice President - Toyota Kirloskar Motor and Mr. Raju B Ketkale, Senior Vice President - Toyota Kirloskar Moktor.

Present at the event Mr. Girish Shankar, Secretary - Ministry of Heavy Industries, Government of India said, "We appreciate Toyota Kirloskar Motor for adopting an encompassing approach towards its pursuit to educate and spread the importance of adopting safer and eco-friendly technology. This platform has helped to reflect, share knowledge and enhance understanding on the various challenges with regard to road safety and the need for achieving a sustained environment." Toyota had introduced the Camry Hybrid in 2013 in the Indian market. It is the only hybrid vehicle which is locally manufactured in India at the company's Bidai production facility in Bangalore, Karnataka. The Japanese autogiant has sold 9 million units of the Camry hybrid worldwide. The company's hybrid portfolio comprises of 33 models across 90 international markets.

Also present at the event Mr. N Raja, Director and Senior Vice President, Toyota Kirloskar Motor said, "Safety has always been of utmost importance to Toyota. Be it manufacturing safe cars or road users safety, Toyota has always been in the forefront in creating awareness. We were the first brand in India to standardize dual front SRS airbags across all models and in all grades. This can be further reiterated by the fact that the Toyota Etios was awarded 4-stars in the Global NCAP crash test. With the recently launched Platinum Etios we are further reinstating our safety commitment by standardizing the Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) in all our models across all grades which is the first in the industry. Toyota Camry Hybrid is the first ever locally manufactured strong hybrod vehicle with 48 percent more fuel efficiency and emits 25 percent lesser CO2 when compared to the car of the same size in petrol variant."

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