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Toyota India Introduces New 'Eco Car Wash' Concept

Toyota India Introduces New 'Eco Car Wash' Concept

Snapshot: This eco initiative essentially supports to maximize the reduction of water utilization to an extent of 95 percent for every single car cleaned.

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Toyota India has introduced an environment friendly concept of 'Eco Car Wash' service across its dealerships in the country. This eco initiative essentially supports to maximize the reduction of water utilization to an extent of 95 percent for every single car cleaned at Toyota’s service outlets. The Japanese automaker was the first manufacturer in the industry to introduce Eco Car Wash in the year 2014. Till date, 100 plus dealerships have adopted this eco concept of car wash to offer best-in-town vehicle servicing experience.

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Commenting on the eco-concept service at dealerships, Mr.N Raja, Deputy Managing Director – Toyota Kirloskar Motor, said, ”At TKM, eco initiatives have always been the top priority. In progression with India’s ‘National Water Mission’, we have been steadily implementing desirable measures towards conservation of water, taking the local operational needs into account. We, at Toyota, have adopted varied methodologies to effectively minimize the water consumption and usage of recycled water in our manufacturing operations, while ensuring lower impact on ground water levels." The company has developed video manuals and standard operating procedures to train the technicians on this unique car wash technique.

With this waterless car wash at dealerships, Toyota contributes to around 253 million litres of water savings annually, while ensuring 100 percent cleanliness of the cars. ECO wash is a unique concept which gives a fine finish with zero water usage, by cleaning the vehicle with eco-friendly products without affecting the environment and preserving the most valuable natural resource - Water. The ECO wash products used at Toyota dealerships are ready to use water-based formulation designed to effectively clean dirt & grime from vehicle painted surface without damaging the surface. Easy to use, dry wash is a water-based product. This new eco product delivers to the customers the perfectly cleaned cars at no extra cost and no extra time over the traditional water wash.

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