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Toyota India Participates in FAME India Eco Drive

Snapshot: The campaign is a three city event at Delhi (on 26th November 2015), Jaipur (on 30th November) and Chandigarh (on 7th December 2015).

Toyota India participated in the "FAME India Eco Drive" rally for Hybrid or Electric vehicles, organized by the Ministry of Heavy Industries (MoHI) in New Delhi on 26th November 2015. The campaign is a three city event at Delhi (on 26th November 2015), Jaipur (on 30th November) and Chandigarh (on 7th December 2015). The ceremony was flagged off in the presence of Mr. T.S Jaishankar, Deputy Managing Director, Toyota Kirloskar Motor, Mr. Anant Geete - Minister, Mr. Siddeshwara - MoS, Dr. Katoch - Secy, Mr. Ambuj Sharma - Add. Secy, Mr. Pravin Agrawal - Director.

The '3-Cities' Fame India Eco Drive is a public awareness campaign to promote conservation of energy and environmental benefits of hybrid and electric vehicles which are being promoted for mass adoption under the National Scheme on Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) India. The rally commenced from Delhi at the Red Fort (Lal Quila) and covered important points in the city like Connaught Place, Maitry College, NH-8, MG Road in Gurgaon, District Collectorate in Gurgaon and concluded at MDI Gurgaon. The rally is a prelude to the 2015 United Nations Climate Change Conference, scheduled in Paris from November 30, 2015 -December 11, 2015. More than 50 hybrid and electric vehicles from different automobile manufactures will drive at all the three cities under this 3-Cities FAME India Eco Drive.

Mr. T.S Jaishankar, Deputy Managing Director, Toyota Kirloskar Motor who was present at the occasion said "India emerges as the 4th largest consumer of energy in the world following the US, China and Russia in energy accounting for 4.4% of global energy consumption. We feel privileged to be a part of the FAME Eco Drive to educate and encourage the use of full hybrid vehicles in India. Toyota Camry Hybrid is the first ever locally manufactured full hybrid vehicle with 48% more fuel efficiency and emits 25% lesser CO2 when compared to the car of the Same size in petrol variant. From fuel efficient vehicle to developing ground breaking technology, our focus is on environmentally sustainable solutions in everything we do and every vehicle we make. The recently notified demand incentives for buyers by the Govt, in the form of an upfront reduced purchase price of environment friendly vehicles will give a boost to the demand and encourage faster adoption of these vehicles in India."

Check out the 2016 Toyota Innova, launching next year in India

Present at the event Mr. Ambuj Sharma- Add. Sec, MOHI said "With India's energy emissions rising at an alarming rate, it is imperative to encourage Hybrid/Electric Vehicles to reduce the carbon footprint and ensure a safer and greener environment for tomorrow. We welcome all the participants and appreciate their strong support to FAME ECO Drive which propagates the significance of conservation of energy and environmental benefits of hybrid and electric vehicles and promotes mass adoption of these vehicles. We appreciate Toyota to be the first manufacturer to locally make hybrid cars in India and support the government in sensitizing and popularizing the advantage of Hybrid vehicles. This year's event has more than 50 hybrids and electric vehicles from different automobile manufactures rallying through the 3 cities namely Delhi, Jaipur and Chandigarh. We hope the event touches the right cord with people and encourages them to invest in vehicles that will reduce the use of energy and cuts emission woes"

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