Japanese car manufacturer, Toyota has ramped up production of its newly launched MPV, the Innova Crysta in the country to about 7,800 units a month, with an aim to reduce waiting period and to meet strong demands. The multi-purpose vehicle has received half of the total booking for automatic transmission variant that is around 30,000 units and the company which operates in a joint venture has asked its suppliers to increase the supply of the transmission.
Speaking on this, Mr N Raja, TKM Director and Senior Vice President, Sales and Marketing said "Since the launch of the Innova Crysta we have done up to 30,000 bookings, out of which 50 per cent are for the automatic transmission variant. Currently, we have a waiting period of over three months. Demand for the Innova Crysta has come from other parts of the market. Yes, sales could have been higher with Delhi-NCR.”
Further, he added, “We had planned for around 30-40 per cent of total demand of Innova Crysta to come for the automatic transmission but it is around 50-60 per cent at present, so we are working with our supplier to enhance its production."
Toyota Kirloskar Motors announced the launch of its all-new popular MPV Innova priced up to Rs 20.78 lakh (ex-showroom Mumbai) in May, but due to the diesel banning of the diesel vehicles and SUVs with engine capacity of 2,000 cc imposed by the Supreme Court, the automaker was unable to sell this product in the Delhi-NCR. In the previous month, the company sold 8,171 units of Innova Crysta and in May it registered around 6,600 units. Toyota’s overall sales in June stood at 13,502 units in the domestic market, making a growth by 29 percent to the corresponding month last year.