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Toyota Innova Crysta Inducted in 'Drive the Nation' Scheme

Toyota Innova Crysta Inducted in 'Drive the Nation' Scheme

Snapshot: Drive the Nation scheme presents 100 percent On Road Funding for a tenure of 8 Years for retired government employees with Zero Down Payment.

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Toyota India has extended the benefits of “Drive the Nation” initiative by inducting the Innova Crysta in the campaign in the country. So far applicable on the Etios series and Corolla Altis, this special initiative for government employees has been highly appreciated across the country contributing to around 7 percent of the total sales and 11 percent to Etios sales in the personal segment. Drive the Nation scheme presents 100 percent On Road Funding for a tenure of 8 Years for retired government employees with Zero Down Payment and Lowest EMI.

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Speaking on the initiative, N Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, “Customer delight has been an integral part of Toyota’s growth strategy in India, and we have constantly tried to offer ever better cars and is always a step aheadin bringing value added services to the consumers. “Drive the Nation” is our effort to build a strong relationship with the government employees who are serving our nation with relentless dedication and determination. Ever since the roll-out of the campaign in 2016, we have received great response which very well reflects the trust that customers have on Toyota products." Drive the Nation Champions have been appointed in each of the sales outlet of Toyota in order to give dedicated attention to all government employee enquiries.

"In line with the growing demand from customers and to further enrich the campaign, we have included the Innova Crysta – the highest selling legendary MPV in the market known for the supreme luxury, power, safety, high resale value, low cost of maintenance. We are thankful to our customers for their continued patronage to brand Toyota and hope more government employees become proud Toyota owners”, he added. Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.

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