Toyota India now has one more reason to celebrate as J.D. Power Asia Pacific 2013 Initial Quality Study (IQS) has ranked Innova, Fortuner and corrola Altis Number 1 in their respective segment.
Scoring 110 PP100 (problems per 100 vehicles) against an industry average of 140 PP100, the Toyota Innova has ranked highest in its segment for the 7th consecutive year. Toyota Fortuner SUV with 53 PP100 against an industry average of 131 PP1000 ranked highest in its segment for the 2nd year in a row. The company's flagship saloon Corolla Altis with 45 P100 against an industry average of 57 PP100 too scored highest in its segment.
“Toyota has always strived for perfection in quality. QDR - Quality Durability and Reliability is what Toyota products stand for. It is our commitment to our customers who swear by Toyota quality and service standards. The best way to market your products is word of mouth and that comes only when the customer vouches for the quality of your products. Sustaining a customer is as important getting a new customer. We are happy that our products have been ranked highest, some models year after year, further reinforcing Toyota's global standards of quality,” said Mr. N Raja, Senior Vice President, Sales and Marketing Toyota Kirloskar Motor.
The J.D. Power Asia Pacific India Initial Quality Study (IQS) now in its 17th year, measures the problems car buyers experience with their new vehicle during first six months of ownership. The study inspects more than 200 problem symptoms covering eight vehicle categories: engine and transmission; vehicle exterior; driving experience; HVAC; features, controls and displays; vehicle interior; seats; and audio, entertainment and navigation.
The study has found out that new vehicle buyers in India are now more frequently buying cars with fewer initial quality problems. The study also claims that the initial quality has been also affecting the overall sales of a brand. Lower the issues higher the sales. Also, the Shift towards buying above-industry-average quality vehicles is found more among experienced/repeat buyers.