Toyota has recently announced that it would be winding up the Scion brand, that was established as a separate entity 13 years back with some plans in mind. The shutting down of this 13 year old brand was inevitable. However, the timing couldn’t be predicted. Scion, established in as a separate brand in 2003, was given life with the sole intention of attracting young generation customers with its fun-to-drive vehicles.
Scion accomplished its objectives of creating unique hatchback, and bringing in new, more youthful clients to Toyota. However, surviving through several years without any new items, Scion dealers could finally net some fresh moulded metals, a sedan, iA and a hatchback, iM, both of which entered the showrooms last autumn, as 2016 models.
Majority of Scion's products won't be abandoned, biting the dust even though the brand is set to collapse. These specific models will be be ingested into Toyota's upcoming lineup. According to senior analyst of the IHS Automotive, Stephanie Brinley, there is an extreme probability that a few of the Scion models might see better sales graph deals under the Toyota mark than they did under the brand name of Scion. However, this can only be valid if Toyota succeeds in incorporating some of the existing sales scopes and service element from the Scion.
There are various reasons to surmise that Scion's business picture might be rosier after the brand decides to hang up its boots. These components include Toyota's thus far unrivaled brand value and its notoriety among auto consumers. Scion lost a large proportion of fund from its marketing budget ever since the sales dipped a few years ago, precisely. It can take quite some decades for a new brand logo to be known among the public and this is where the brand lost the battle, as most people were ignorant of such a brand and the fact that it ever existed.
As a major aspect of the brand move, which started in August 2016, several Scion vehicles were rebranded as Toyota. The FR-S sports car, iA car and iM 5, an entry level hatchback have bee rechristened and made to be a part of the Toyota family. However, the latest released version of the tC sports car has reportedly taken its last breath with the Scion nametag as Toyota decided to pull down the shutters after its August, 2016 production. The Toyota C HR, which, as of late, appeared at the L.A. Car expo, will be a part of its line-up.
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