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Toyota Mirai Production to be Increased due to Heavy Demand

Snapshot: The new plan calls for production to increase from 700 units this year to approximately 2,000 in 2016 and around 3,000 in 2017.

Toyota has announced that it would increase the production of its Mirai fuel cell car, seeing the unprecedented demand, all across the globe. The hydrogen-powered saloon was launched in Japan on 15 December last year and will be introduced in the UK and other selected European markets during 2015. The new plan calls for production to increase from 700 units this year to approximately 2,000 in 2016 and around 3,000 in 2017.

Toyota decided the supply structure should be adjusted to reflect the level of demand for the vehicle, in view of around 1,500 orders being received in the first month of sales in Japan and the prospect of the model being launched in Europe and the USA later this year. Following the production increases, sales plans for Japan, the US and Europe will be formulated, taking into consideration the level of hydrogen infrastructure development, energy policies, car purchasing subsidies, consumer demand, environmental regulations and other factors in each region. The all new Toyota Mirai has a range of up to 300 miles (483 kilometers), takes about 5 minutes to refuel and emits only water vapor.

Toyota Mirai has made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers. “Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.

Check out our video of Toyota Mirai Global Launch

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