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Toyota Sales Decline By 17% in September, Expecting a Good Festive Demand

Toyota Sales Decline By 17% in September, Expecting a Good Festive Demand

Snapshot: Toyota has shown a 17 percent decline in sales for the month of September 2019. Toyota has exported 708 units of Etios and sold a total of 10911 units.

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  • Toyota has shown a decline in sales for Sept 2019 compared to the same month last year.

  • Market sentiment has been dampened this year.

  • Toyota has launched new variants of Yaris, Fortuner to revive sales.

  • Expects festival time to be a turnaround for sales.

Toyota Kirloskar Motor, Toyota’s Indian arm, has shown a total decline of 18 percent for the month of September 2019 compared to September 2018. This figure includes domestic sales and exports. 

Toyota managed to sell 10,203 units in Sept 2019 and exported 708 units. In the same month last year, it managed a total sales of 12,512 units, which is 18 percent higher than the figure from this year. Even the number of units exported has been lower, with the figure for Sept 2018 standing at 842 units. This is a surprising fall for a company like Toyota Kirloskar Motor (TKM), as some of its models like the Innova Crysta and Fortuner are perennial favorites and lead their segments in sales by a country mile. 

However, the company expects the buyer sentiment to change going into the festive season. To help things along, the company is offering discounts and benefits across its range, even for the segment-topping Innova Crysta and Fortuner. Another step it took in this direction was the Yaris update, which offered more value to the product, and the Fortuner TRD Celebratory Edition, which adds more visual appeal to the SUV. 

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Toyota is already seeing encouraging signs during the currently ongoing Navratra festival, and it also will lean heavily on its tie-up with Maruti Suzuki, where it will sell products that are essentially Suzukis, with the promise of Toyota’s legendary reliability and service backup. A C-segment MPV that will compete with the likes of the Maruti Suzuki XL6, Mahindra Marazzo, and Renault Lodgy is also on the cards and will slot in below the Innova Crysta, in the price bracket that the MPV originally occupied.

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