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Toyota targets 6-7 per cent growth in car sales in 2014

Snapshot: The 11th generation Toyota Corolla Altis registered sales of 900 units in June 2014; Waiting period of the car has now gone up to two months.

Having clocked a healthy 12 per cent sales growth in the month of June 2014 after a period of slump, Toyota Kirloskar Motor (TKM), is now targeting a six to seven per cent sales growth in 2014. 

The Japanese carmaker that saw a decline in sales from January to April this year, witnessed a marginal increase in May and expects sales to grow by six to seven per cent this year, N Raja, director and senior vice president, TKM said. 

The company had recently introduced the all-new 2014 Toyota Corolla Altis in the Indian market with prices starting at Rs 11.19 lakh (ex-showroom, New Delhi.) The 11th generation Corolla that has taken a big leap from the out-going model in terms of design and features seems to have been well received in the market. The company has reported to have sold over 900 units of the newly launched sedan since its launch and now, the waiting period of the car has gone up to two months.

“The positive feeling is back. But growth will only be in single digits. Footfalls have improved at our showrooms. The customer confidence is slowly coming back. We are waiting for the festive season, starting from Onam, Navarathri and Deepavali.” Raja said.

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