Toyota, the Japanese auto-giant is the largest automobile manufacturers in the world, and being a world leader, they set examples for others to follow. Unfortunately, Toyota's stint in India has not been too successful with only a couple of vehicles making an impact among buyers. To enhance their image in the local market, Toyota has decided not to launch any vehicle in India, apart from Hiace in 2015 and focus on safety.
Starting from 2015, all the Toyota vehicles will get airbags as standard across all variants. This strategy by Toyota is also seen as a pre-emptive measure to tackle the Government's move towards amending the Motor Vehicles Act, which may result in compulsion for automakers to fit airbags as standard. Though the amendment will take time, Toyota wants to get an early mover advantage in this case.
“We want to bring safety and create awareness on it. Even the consumers are also beginning to realise the need for safety features now. So, we have started offering airbags as standard across all model range in all the variants of our vehicles since January,” said Toyota's Senior Vice-President and Director marketing and Sales Division.
He further added, “We want to be leaders in technology and safety. Our product prices have obviously gone up for sure but we don’t want to compromise on safety. Our aim is to offer value for money to our consumers. The small car market which is about 75 per cent of the car market is maturing. With awareness on safety issues increasing and regulations likely to come in future, in three to four years the market will move up and that is where we want to be prepared for.”
Although, Toyota will continue refreshing model line-up and will launch facelifts in due course.