The Japanese automaker, Toyota, is looking to shift into manufacturing more vehicles in the electric cars segment and planning to churn out mass production of such cars by 2020. Most of the cars from the recently in-vogue technology of hydrogen fuel cell engine are succumbing to the law of physics and are failing to make a mark in the market. The unconventional technology of combining hydrogen and oxygen to produce electricity, that runs motors, are falling prey to the newest regulation of zero emission engines. Hence, Toyota is looking to delve into mass production of electric cars that are powered by long range batteries by the year 2020.
This decision has been an outcome of a series of events, and not just a sudden out burst. Earlier, Toyota had been under tremendous pressure after its hydrogen powered car, Mirai, failed to make it big in the US market. Despite cutting down on the price on more than one occasions, the vehicle failed to get a market, selling out just a meagre 782 units ever since it started being delivered last year.
Many business analysts had predicted that Toyota would inevitably turn out to manufacture zero emission battery powered cars. However, the timing when it would consider the decision of turning to such cars was the talking point. As eventual as it could get, there has been reports that Toyota is planning to invest in a team and dedicate it to produce an electric car which would run over 300kms on one time charge. And this team is to be formed as early as the beginning of next year. This venture could possibly be their first in-house battery powered electric car.
Toyota is currently marketing and selling plug-in hybrid cars, like the Prius Prime. The brand was earlier in selling electric Rav4 EV. However, this was not their in-house venture and was manufactured by Tesla.