Catering to an upscale demand of used car vehicles, Toyota Kirloskar Motor (TKM) has announced an expansion strategy thus increasing more touch points across the country. Toyota U-Trust will now spread across 56 markets in 19 states. Toyota believes this will allow them to capture a wider target audience, with their service quality too as good as the new car business provides.
Launched about 5 years ago, Toyota’s exclusive used car platform has dealt in the successful sale, purchase and exchange of both Toyota vehicles and cars from other car manufacturers. Toyota cars unimpeachable reliability coupled with an exchange policy has also played a vital role in luring customers to U-Trust.
Toyota claims a thorough 203 point inspection sheet has to be cleared by TKM in-charge to ensure quality and documentation for every vehicle. Another added benefit come as warranty offers on Toyota’s certified cars, which goes up to 2 years and 30,000km. Also when U-Trust sells a car, buyer details are handed over to each seller customer.
N. Raja, Director & Senior Vice President, Marketing & Sales, Toyota Kirloskar Motor says, “Customer preference has shifted towards value for money while dealing with used cars. With our trained technicians and offers of best in industry Warranty & Certification along with refurbishment of cars with Toyota genuine parts, we ensure the delivery of best quality used cars.” These Toyota U-Trust employees working at dealerships undergo a stringent and exhaustive multi-level training procedure to understand customers demands better and equip them with maximum knowledge to make their decision.