The world’s largest automaker, Toyota Motor Corporation has once again, been voted as the most valuable car brand in the world, followed by the German luxury carmakers - BMW and Mercedes Benz in the second and third places respectively. The study titled, 2014 BrandZ Top 100 Most Valuable Global Brands was conducted by renowned market research firm, Milward Brown.
“Toyota continues to be very clever about its brand and making it stand for quality and value, while it continues to have the green agenda going for it as the hybrid leader.” Mr Peter Walshe, global BrandZ director at Millward Brown said. “Its reputation certainly slipped during the 2009-10 recalls, but Toyota continues to recover massively from that.” he adds.
The Japanese automaker has been on the top spot for car brands in seven of the nine years the study was made, except for 2010 and 2012. BMW followed in the second place with a 7 per cent increase in value to 25.7 billion USD, while arch rival Mercedes Benz secured the third spot thanks to a 21.5 billion USD worth, growing 20 per cent over the previous year. Another Japanese automaker Honda with an increase of 14 per cent in its value, at 14.1 billion USD was placed in fourth, while U.S automaker Ford with a huge growth value over 2013 at 56 per cent to reach 11.8 billion USD was ranked fifth.