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Toyota Yaris Joins ‘Drive the Nation’ Campaign

Toyota Yaris Joins ‘Drive the Nation’ Campaign

Snapshot: Under Toyota's ‘Drive the Nation’ campaign all State and Central Government employees can avail 100% On Road Funding for 8 years, Defense Personal can avail the Yaris through Canteen Stores Department.

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With its commitment to enhance customer satisfaction, Toyota Kirloskar Motor has added more excitement to the product portfolio under ‘Drive the Nation’ campaign. The Japanese car manufacturer has now added the recently launched Toyota Yaris in its special sales initiative catering to Government employees (centre and state) as well as Defense personnel. The campaign has been highly appreciated by customers for its customized offers, and includes models such as Innova Crysta, the Etios series and the Corolla Altis.

Speaking on including the Yaris under this scheme, N Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, “We are pleased with the overwhelming response that the ‘Drive the Nation’ campaign has generated since its launch. Our idea to include products that suit our customers’ requirements led us to believe that the Yaris was a perfect fit given its advanced emotional design, superior comfort, ride quality, dynamic efficiency and class-leading technology and safety. Also, the inclusion of our latest offering is Toyota’s way of staying true and relevant to the dynamic customer’s needs and strengthen the emotional bond.

The Mid-size sedan made its launched in May 2018 and offers 11 first-in-segment features such as the 7 airbags, electronically powered driver seat adjuster, roof mounted air vents, tyre pressure monitoring system, front parking sensors, to name a few. Drive the Nation Campaign has contributed to 13% of TKM personal segment sales over the last year. The initiative has garnered a good response from customers in all the extended phases. This consistent positive demand encouraged the company to further upgrade the offerings as per changing needs.

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Drive the Nation scheme will provide a 100 per cent On Road Funding for a tenure of 8 Years for serving and retired government employees with Zero Down Payment and Lowest EMI. The campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.

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