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Triumph Motorcycles completes 4 years in Indian market

Triumph Motorcycles completes 4 years in Indian market

Snapshot: The four years of presence (completed on November 28) of Triumph Motorcycles in India has seen the company expand its network to over 14 dealerships across the entire nation and up to a strong 4,500 customer base.

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Born on the British soil, Triumph Motorcycles has now established itself as one of India’s finest premium motorcycle manufacturer in the Indian subcontinent. The company first started its operation in India back in 2013 and it has been four years now that the iconic English motorcycle maker has made its presence such impactful.

The four years of presence (completed on November 28) of Triumph Motorcycles in India has seen the company expand its network to over 14 dealerships across the entire nation and up to a strong 4,500 customer base. The 16 models retailed in India are brought in via the CKD route and is assembled at the Manesar plant in Haryana.

The Managing Director of Triumph Motorcycles, Mr Vimal Sumbly, has said that it has been a delightful journey in India, more so with the kind of response gained from the customers. Triumph entered the Indian market when the domestic premium segment was about to gain traction and it was after the entry of this British manufacturer that the growth of the segment became exponential.

The current year has seen Triumph Motorcycle make some important strategic moves, one of them being the collaboration with Bajaj Auto. This collaboration with the Indian bike maker will see some quality 300-500cc motorcycles being rolled out by 2021 which would include the technology and skills of Triumph along with the cost-effective factor of Bajaj.

Triumph Motorcycles is also looking make the fifth year even more successful at it has a series of new launches. The Triumph Speedmaster made a public debut in this India Bike Week while the new Speed Triple will also join the lineup sometime next year. Moreover, the Tiger 800 and 1200 range, unveiled at the EICMA, should also come to India next year.

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