The 11th dealership of Triumph Motorcycles India Private Ltd goes up and running in Indore. Central Triumph is the first ever showroom catering customers based in central India, Madhya Pradesh. The facility, located on the Ring road, has a 3-floor setup completely integrated with an after-sales service facility. Servicing has 2 bays on disposal and is also stocked with spare parts inventory. Following the global theme on Triumph Motorcycles, the showroom design of the showroom is based on company’s global signature.
Product display layout stays close to the consultation lounge, sales and after sales desks. For customisation, Triumph enables customers to use an innovative feature called ‘Build your own Bike’. Central Triumph also has a line-up of merchandise including riding gear, accessories and memorabilia. International standards of sales, service, spare parts and systems are as always promised by the company in each of their showroom. Personnel working at the facility have been given proper training in fields of sales, service, spare parts and business systems.
A strong customer service support helps patrons receive best-in-class pre and post sales ownership experience. Also a team of service engineers was trained at Triumph's training centres in Hinckley in the UK for their better technical expertise. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. says, “In Central India, the strategy is to align our presence across all strategic locations where we are assured to gain competitive advantage and generate a strong brand eminence. I think Indore in particular is extremely crucial to our plan for Central India. With our state- of-the art dealership, our aim is to give the brand lovers an overall experience of the product that they deserve from a globally renowned brand like Triumph Motorcycles.”