TVS Motor Company has finally launched the Apache RR 310 at a sticker price of Rs. 2.05 Lakhs (Ex. Showroom) in the Indian market. The introduction of this motorcycle marks TVS's entry into the super-premium segment in both domestic as well as international market. The TVS Apache RR 310 sports a fully-faired, sporty design while it comes with several exorbitant features. It would be available in 2 impressive colours – Racing Red and Sinister Black. Also, both Anti-Lock Braking System (ABS) and Electronic Fuel Injection (EFI) system will be available as standard on the TVS Apache RR 310.
Unveiling the new TVS Apache RR 310 at the launch, Sudarshan Venu, joint managing director, TVS Motor Company, said: “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”
Speaking at the launch, KN Radhakrishnan, president & chief executive officer, TVS Motor Company, said, “Today is a proud moment for us at TVS Motor Company. Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand - Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”
The bike is equipped with a race-inspired vertical speedo-cum-tachometer with 18 racing tell-tale diagnostics, and a comprehensive post-ride analysis. It is also fitted with first in-class bi-LED twin projector head lamps for maximum reach and visibility. It is also outfitted with Michelin Street Sport tyres, and is the first sub-500cc motorcycle to use these. Being based on an all-new, race origin, light-weight trellis-frame chassis, it is powered by a 312cc, single-cylinder, 4-stroke, 4-valve, liquid cooled engine which develops maximum power of 33.7bhp at 9700rpm and peak torque of 27.3Nm at 7700rpm. It is linked to a 6-speed super-slick gearbox as it does a 0-60kmph sprint in just 2.9 seconds before topping out at 160kmph.