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TVS ropes in Big B for Jupiter's promotion

TVS ropes in Big B for Jupiter's promotion

Snapshot: This is for the first time that the Bollywood Superstar will be endorsing an automotive brand in the two wheeler space.

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Seeing the festive season and the sales slew comes along it, every other manufacturer is introducing new offers or launching new products. For the same, TVS has associate with the Big B, Amitabh Bachchan as ‘Brand Philosophy Evangelist’ for TVS Jupiter, which is the second largest selling scooter in India (also the most awarded). Do you remember seeing Amitabh Bachchan in any of the two-wheeler’s advertisement? No? That’s because this is for the first time that the Bollywood Superstar will be endorsing an automotive brand in the two wheeler space.

“ShriAmitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS Family.” Said K N Radhakrishnan, President and CEO, TVS Motor Company.

TVS Jupiter derives its power from a 109cc single cylinder engine that delivers 7.80bhp of maximum power and 8Nm of peak torque. It weighs 108 kgs and the Hosur based two-wheeler manufacturer claims an outstanding fuel-economy of 69km/lt on Jupiter. It is priced at INR 47989  (ex-showroom, Delhi). Share your views in the comment section below, we are tagging the video below for you to see.

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