UM Motorcycles, the American motorcycle maker, has inaugurated a new dealership in Bhopal, Madhya Pradesh in the Indian market. The dealership, located at 169, Zone II, M.P. Nagar, Bhopal was inaugurated by Mr. Rajeev Mishra, CEO- UM Lohia Two Wheelers Pvt. Ltd in the presence of other dignitaries and guests. The state-of- the-art showroom is spread over 2600sq. ft. while it includes display space, service centre along with the entire range of UM accessories and apparel which will be available at this dealership.
Speaking at the launch, Mr. Sunil Singh, Senior Vice President, UM Lohia Two Wheelers Pvt. Ltd said, "It gives us immense pleasure to be associated with 'UMBhopal'. The philosophy with which we operate is in tandem with the ethos of our Bhopal dealer. The employees at UM Bhopal have been provided with specialized training in management of sales, service, spare parts and customer service, to ensure that customers can enjoy best-in- class ownership experience." UM Bhopal would offer the flagship models - Renegade Commando and Renegade Sports S. The former is priced at Rs. 181,427/- Lakhs (Ex-Showroom, Bhopal), while the latter comes at a sticker price of Rs. 175,599/- Lakhs (Ex-Showroom, Bhopal).
Mr. Mishra further added, "Our main focus is to align UM Motorcycles presence across all strategic locations in order to generate strong brand eminence.Bhopal is one of those key markets. The dealership will not only act as a platform to sell motorcycles but also a place for cruiser enthusiasts to interact with other bikers and share their love for the American biking legend." The customers will also be part of the 24x7 Roadside Assistance Programme (RSA) that is already being offered by UM Motorcycles for their customers pan India. With the inauguration of UMBhopal, the Company has 44 dealerships across India now. For those asking, UM Lohia Two Wheelers Pvt. Ltd is the Indian arm of American motorcycle maker UM International, LLC in association with Lohia Auto.
Elaborating further, Mr.Rajat Arora, CEO, UMBhopal said, “It’s indeed an honour for us to be a partner of UM Motorcycles, the world renowned motorcycle manufacturer. Bhopal has a rich motorcycling culture and after riding the Renegade Commando and the Renegade Sports S, I am sure that all bikers who prefer cruisers and will opt for our products without a single thought. As representatives of UM Motorcycles, we will ensure all customers are pampered with the luxurious UM experience. The level of interest for UM brand in Bhopal has been very positive. Our investment in the showroom and workshop has already been rewarded by confirmed orders which we have received prior to the inauguration.”