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United Motorcycles enters JV with Lohia Group

Snapshot: The production will start around the second quarter of 2015 and will see an annual capacity of 1,00,000 units.

United States based two wheeler manufacturer, United Motorcycles (UM Motorcycles) have entered a 50:50 joint venture with the Indian electric two-wheeler manufacturer, Lohia Auto group, to produce the bikes locally at the manufacturing facility located at Kashipur, Uttrakhand. The production will start around the second quarter of 2015 and will see an annual capacity of 1,00,000 units.

UM Motorcycles will be getting the complete range of their motorcycles in India with an investment of about Rs120 crore and they have already invested a part of the amount for the manufacturing facility's production and R&D purposes. UM will offer the range starting from UM Xtreet, which like the name suggests, is a street bike, Renegade cruiser range, including the Renegade Commando and Renegade Limited, Renegade Sports and Renegade Duty.

The 200cc engine is offered in multiple states of tune, producing 16.5 HP and 13.96 Nm on the Xtreet while generating 15.22 HP and 14.67 Nm in the Renegade Sport. The 225cc engine for the Renegrade series will produce 18 HP and 15.5 Nm. All engines are single-cylinder units paired to a 5-speed gearbox. The engine specs to be offered in India will be different from the global offerings, as told by the Director of the company.

Ayush Lohia, Director, Lohia Auto said. "The Products of UM blend with our strength of manufacturing will definitely enthrall to Indian bike lovers. We are committed to producing the world class quality Bikes at our Kashipur plant. We are also committed to delighting Indian consumers with our sales, after sales services and products" commented Mr. Ayush Lohia.

Commenting on the Joint-Venture Juan Villegas, Director, UM International said, "UM International is here to make a difference in the Indian Motorcycle Arena and not just one more player. We are looking at India with a long term perspective, with a vision to not to only cater to domestic need, but also export to different parts of the world. We will continuously keep improving our products to be ahead of the league in terms of performance and affordability. We will launch bikes in all segments, including sports and touring as we move forward."

Rajeev Mishra, Director, UM India, comments, "We wish to draw an equally valuable experience for both the parties as this Joint Venture is extremely significant for UM International's expansion in the India. We are extremely positive that the Indian consumer will equally appreciate the tailor made product we bring along with the manufacturing experience of Lohia Auto. We promise to constantly surprise the Indian consumer with our innovative, affordable motorcycles clubbed with our comfort driven approach, till UM Motorcycles become a household name."

UM Motorcycles are expecting to do well in Indian markets considering that only a limited options are available in this segment. Combined with good pricing and killer looks, UM can really catch the fancy of motorcyclists as they come with a host of innovative features. UM will be competing against the likes of the Royal Enfield and Bajaj.

Read our report on the UM Renegade here.

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