We all know that he United States based two wheeler manufacturer, United Motorcycles (UM Motorcycles) have entered a 50:50 joint venture with the Indian electric two-wheeler manufacturer, Lohia Auto group, to produce the bikes locally at the manufacturing facility located at Kashipur, Uttrakhand. The production will start around the second quarter of 2015 and will see an annual capacity of 1,00,000 units. UM has aggressive plans to set a strong foothold in the growing domestic motorcycle market. The manufacturer will start with about 50 dealers in the first phase of operations, which will mostly cover all metro cities. The bikes to be launched will have an engine capacity of 250-500cc, against the 200-230 cc that was announced previously.
UM International, through the joint venture, aims to foray into the burgeoning motorcycle market in India by offering consumers products, initially in the Cruiser category and subsequently in other segments. UM will also arrive with a range of merchandise and accessories through its dealerships and would give a helmet as a standard accessory with the motorcycles. The cruiser range will be competitively priced and will create a niche market for young consumers looking for an affordable products. Mishra confirmed that the prices of the initial models would hover in the 100,000-150,000 INR zone.
While the company has already setup their office in India, Dealers are being finalised as we speak throughout the country with plan to start off with outlets initially in major metros. In the first phase, the manufacturer plans to start with 50 dealerships across the country which would be initially offering cruisers in the 250-500 cc range. The company recently spoke about their plans to start bookings for their first 250 cc and 300 cc products by June 2015 with deliveries commencing by the end of July.
Like we have already informed you, after the first two motorcycles have been launched, the company plans to introduce a bigger 400 cc motorcycle. However, we just cannot put more emphasis that UM brings its Hyepersport 250 cc dual purpose motorcycle to the country. With virtually no product in this segment, Lohia-UM will kick start a major segment and benefit from first mover advantage.