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Unity Hyundai – India’s first Outlet with Digital Car Buying Experience

Snapshot: Hyundai Motors India inaugurates India’s first digital car buying experience outlet.

The country’s largest passenger car exporter and the second largest car manufacturer, Hyundai Motor India Ltd (HMIL), today inaugurated India’s first Digital Automotive Experience Outlet, ‘Unity Hyundai’. Unity Hyundai - Digital Experience Outlet is a new approach that offers a unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers.

This experience is customer-centric, which allows visitors to research, test-drive, part-exchange their old car and moreover, you can purchase a new Hyundai car, either with cash or through various finance packages. The Digital Experience Outlet has been designed to be easy-to-use, flexible and convenient for the customers to Experience Hyundai.

Commenting on the opening of the first digital experience outlet, Mr Y K Koo, Managing Director, HMIL said, “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”

The Digital Experience Outlet that is a “New Thinking, New Possibility” approach will make car buying very easy for customers and the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience.

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