Hyundai India today announced the Great India Journey campaign of its upcoming new SUV, tagged under the project - #WhenYouLoveToExplore. A series of videos will showcase the new Hyundai SUV’s characteristics, capacity and strengths such as drivability in enduring high latitudes and extreme weather conditions.
The upcoming Hyundai SUV is being touted as a highly unconventional offering and unique product for the new generation. Hyundai Motor India Ltd is India’s second-largest carmaker and the largest exporter since it began its operations in India.
To set the great journey rolling, Hyundai is already rigorously testing the upcoming SUV across varied terrain and environmental conditions. Hyundai’s Great India Journey campaign has begun from the company’s world-class facility in Sriperumbudur, Chennai. The upcoming Hyundai SUV is undergoing test drives through unique geographies and weather conditions to prove its mettle. The spotlight of the Great India Journey is the customisation factors of driving a robust yet advanced and elegantly refined machine to explore the comfort, drivability and performance.
This Hyundai project is running with a hashtag – #WhenYouLoveToExplore – which is a combination of large scale research and development, buyer clinics and marketing labs dedicated and well defined to carve out the upcoming Hyundai SUV to relate with the dynamic young and passionate minds with requirements of the new millennial generation. The Great India Journey concept has taken shape to tag the new SUV as an unconventional vehicle fit for the varied Indian conditions satisfying every car buyer’s needs.
Here are some of the prospective social media hashtags created for this upcoming Hyundai SUV project: