Technology is evolving at a very rapid pace, a pace that we can't even imagine. And our automobile world is trying hard to keep afloat with the technological changes. That's the main reason the manufacturers cling to any possible change that could bring the good out of their cars. And the latest to join the wagon is the Lexus, the luxury division of Japanese auto giant Toyota.
While what we are about to show you may sound cheesy and completely unnecessary, it is nothing short of cool and treat for your's as well as our eyes. Lexus' Australian division took up an RCF Coupe, painted it in a special electro-luminescent paint and attached it to certain sensors. And what does this special paint does? It actually glows - as the name suggests - when it receives electrical signals.
These electrical signals are actually nothing but human heartbeat, that illuminates the car from outside. Yes, you read it right, a car that glows with your heartbeats! Actually the project by Lexus is aimed to showcase the excitement one derives from driving a Lexus car. The video shows that above 100 beats per minutes, the heart sends signal to the paint, and it glows, making various patterns.
Lexus Australia chief executive Sean Hanley said that the activity is a part of the company's innovative campaign in 2015 - "This latest concept follows other innovative projects we have developed this year including smart outdoor advertising billboards that respond to the car you're driving and our fantastic new Lexus hoverboard." Hanley adds, "These activities underline the new, bold way we are behaving across all areas of the Lexus business."
The project has been applied over a regular Lexus RCF, that, in a normal daylight, looks like it's painted in plain old ordinary silver shade. The coupe comes powered by a naturally aspirated 5.0-litre V8 engine that churns out 467 horsepower, a defiance in the times of turbochargers. Creative agency named M&C Saatchi came up with this idea, while the glow-in-the-dark paint was sourced from American specialist Lumilor.
"The heartbeat car also links to another key part of our brand - high performance vehicles - via our F brand, and the emotional response a person gets from a machine like the RC F coupe." Hanley insisted that luxury is still their forte -"No matter the innovative technology we display and bring to market, our commitment to delivering the ultimate luxury customer experience remains the foundation of the Lexus brand."