Audi, the German luxury automaker, has joined hands with Marvel Entertainment for the newest blockbuster, Captain America: Civil War. Released today, the campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.
“Even as the mighty Avengers break into Civil War, their affinity for best-in class, high performance and state of the art technology in their vehicles ties them together. Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles,” said Loren Angelo, Director of Marketing, Audi of America. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally mid-April. Just so you know, Captain America: Civil War is all set to be released in the U.S. on May 6, 2016.
Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar. “We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking - just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Anthony Russo, who directed the film along with his brother Joe Russo.