Mercedes-Benz surely knows how to make good cars. But what they know better than cars is how make an awesome advertisement. We hope you remember an interesting TV spot by Mercedes-Benz featuring the 7-times Formula 1 world champion Michael Shumacher a couple of years back where is tamed the SLS-AMG through a tunnel? If that ad was something adrenaline pumping, their latest one is definitely more interesting and intelligent.
Their latest advertisement features none other than, guess who? Mr. Carl Benz himself! Shocked? Well, so were we. The creative team at Mercedes came up with an indigenous and brilliant idea to bring Carl Benz out of the dead and let him tell what Mercedes-Benz is all about. And in doing so, they created a witty, intelligent and funny advertisement that portrays various aspects of team Mercedes.
The 5-minute long advertisement features and actor who play Carl Benz himself, the founding father of the Mercedes-Benz, now known as the Daimler AG. The ad starts with Benz saying that his death was greatly exaggerated and he went out of the radar to get some time for himself. Now that he is back, he gives advice to his current employees at the Mercedes-Benz.
The ad then takes a philosophical turn where Benz tells the audience that the future lies in the hand of the people and not some internet company in California, or some politician or someone else. He says that the burden is immense, but you have to bear it to make a better future. Soon after, the scenario completely changes and Benz moves from the black screen to the reality and this is where the fun starts.
Carl Benz goes to the Geneva Motor Show at the Mercedes' stall and takes a selfie. Then he pays a visit to the BMW stall and gives his wishes to an unidentified man on BMW's 100th anniversary saying life was boring without you for the first 30 years. He then sits inside a Merc E-Class and is appalled by the level of digitization in the new car.
All this part shows how much he loves the new breed of Mercedes' car, but also hates the way how they all look same now-a-days. Finally, he meets and greets Dr. Dieter Zetsche, Chairman, Daimler AG and expresses his unhappiness over no more Benz name on the business card, bringing an end to a brilliant piece of marketing.
While the words here can't do the justice, you have to watch the video embedded above to understand what we are saying!