Ford India has started the promotional activities for its first big offering of 2015 - the all-new Figo Aspire compact sedan. The company has released the first TVC of the sedan with Bollywood Actor/Director Farhan Akhtar. We earlier reported you that Ford has roped-in Farhan as the brand ambassador for its new entry-level sedan Figo Aspire, which would launch next month in June, 2015.
The American automaker, a couple of days back, released the exterior and interior images of the new Ford Figo Aspire. It would be the first company product to be rolled out of recently inaugurated Sanand production plant in Gujrat. Also, it would be Ford's first sub 4-m sedan and would rival the likes of Maruti Suzuki Swift Dzire, Honda Amaze, Hyundai Xcent, Tata Zest and upcoming Volkswagen Polo based sub 4-m sedan. The company claims that Figo Aspire would be the standout performer in its segment as far as safety is a concern, because it would be the only vehicle to boast side and curtain airbags in addition to driver and co-driver airbags, Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).
The advertisement video also confirms the presence of automatic climate control and Ford’s SYNC multimedia system in Figo Aspire sedan. Mechanically, it would be offered in both petrol and diesel guises. Initially, the Ford Figo Aspire would come with three engine options. In petrol fuel trim, it would come with a 1.2L TiVCT engine, which would be paired with a 5-speed manual transmission. There would be a 1.5L petrol motor also on offer with the higher variants with Ford’s PowerShift 6-speed dual-clutch transmission. The diesel variants would be powered by a 1.5L mill, linked to a 5-speed manual transmission. Ford Figo Aspire price is expected to be in a range of Rs. 5-7 Lakhs (Ex. Showroom).