Ask an automobile enthusiast about German car manufacturers and you will be bombarded with names like Porsche, Mercedes-Benz, Audi, BMW and Volkswagen. But add a name Borgward, and even hardcore enthusiasts couldn't recognize the brand. The relatively unknown German brand declared bankruptcy in 1961 and is about to be revived after more than 50 years.
Founded by Carl F.W. Borgward in 1919, the brand was among the larger automakers in 1950s and is known best for Isabella. The company went bankrupt in 1961 and after over 50 years, the company has decided to relaunch itself at the upcoming Geneva Motorshow to be held on March 3, 2015. Considering that the company initially planned to enter into two-wheeler market in 2006, this move has come to surprise to many.
Borgward has released a teaser video to mark the return of the brand as they say in its press release- "to the international automotive industry". The video initially showcases the brief history of the brand and in the later half teases a car which essentially gives a feeling of '50s-looking sports coupe in profile. All this suggests that a new vehicle is likely in the works.
While much of the details are not yet revealed, we know for sure that Christian Borgward, the grandson of the founder is leading the revival along with business partner Karlheinz L. Knöss. "We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step," said Knöss in the company's Geneva announcement.
The clip above gives a glimpse at a few more of the company's products and some vintage racing footage.