Okay Honda! You have done something unusual here and we applaud you and the advertising firm you hired to present such an awesome video. The TVC created for the new Civic and the Civic Type R Concept is destined to change the course of the automotive advertisements for sure.
The video uses out of the box idea to blend two stories together. One being the story of a regular dad, simply going about his day and picking his daughter's up from school. The other being, the dad in a Civic Type R Concept, doing something....watch the video to know the end! But how does it differ from the other TVC's, well you have to press 'R' key of your keyboard to know the alternate story.
Titled as Civic's 'Other Side', the TVC is both for the European Civic hatch and the more sportier version, yet to be launched, Civic type 'R' which is said to produce power in excess of 280 hp with a 2.0 litre turbo engine. The expected launch date for the Civic type R is not yet confirmed, but can be somewhere in mid 2015 for the European markets.
The video being differently made, can't be embedded in our report, but we are giving the link below for the whole story. However, you can judge the awesomeness of the video by watching the teaser trailer above!
Not Bad Honda, Not Bad!