Hyundai launches a new digital media campaign that focuses on the road safety and coming up with the ‘Behavioural Change’. Here in the video you will see a part of Hyundai's ‘Safe Move- Road Safety’ an awareness films that highlights some unique in in nature various situations in our day-to-day life. The communicates proper use of safety features in a car.
The company believes that the initiation of of safety begins from the driver itself and comes with a great responsibility. The words that is being spread to the world is ‘Be The Better Guy’ related to the Behavioural Change and road safety.
Commenting on the launch of Video, Mr YK Koo, Managing Director and CEO, Hyundai Motors India LTD. said, “Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.”
In 2015, Hyundai started off Safe Move, a initiative on safe driving in five cities and reached out to 42 schools and 23,000 students, not to forget , 46 resident welfare associations in the first phase. While in the second phase it covered 10 cities, 100 schools and welfare associations each. Where the company made sense to contact more people on a mass scale.