Mercedes-Benz has announced a comprehensive co-promotional package with the release of the long-awaited next installment of the Jurassic Park series, Jurassic World. The flick features a fleet of company's vehicles including the iconic G-Class, Unimog, Sprinter models and the India-bound all-new GLE Coupé. The co-promotional package would include a television commercial, print and online advertising, dedicated microsites and social-media activities.
The Mercedes-Benz promotional campaign kicks off prior to the June 12th release of the film. Starting May 18th, Mercedes-Benz will launch a TV commercial showcasing footage of all the Mercedes-Benz vehicles appearing in the film. But it is the all-new GLE 450 AMG Coupé which will captivate viewers as the "Alpha Car”. The ad is supplemented by extensive print, online and out-of-home publicity measures. The German luxury automaker will also support the US premiere in Hollywood on June 9th and French premiere in Paris on May 29th.
"In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park'. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.”
The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar. For those asking, critically acclaimed Bollywood actor Irrfan Khan stars as Simon Masrani - the CEO of the Masrani Corporation and the owner of Jurassic World.
In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6x6 and various Sprinter models. "The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park", says producer Frank Marshall. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film's fearsome Indominus rex.