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Video - Jaguar Land Rover's New 'Bike Sense' Safety Technology

Snapshot: It is a concept technology that is being developed at Jaguar Land Rover’s Advanced Research Centre in the UK.

Jaguar Land Rover isn't leaving any stone unturned to offer something out-of-the-box to its buyers as now the company has revealed its ‘Bike Sense’ research. Bike Sense will tap the driver on the shoulder and ring a bicycle bell inside the car to help prevent accidents involving bicycles and motorbikes. It is a concept technology that is being developed at Jaguar Land Rover’s Advanced Research Centre in the UK.

JLR also showcased the 360 degree technology recently!

But rather than using a generic warning icon or sound, which takes time for the driver’s brain to process, Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger. To help the driver understand where the bike is in relation to their car, the audio system will make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from. If a bicycle or motorbike is coming up the road behind the car, Bike Sense will detect if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to ‘tap’ the driver on the left or right shoulder. The idea is that the driver will then instinctively look over that shoulder to identify the potential hazard.

As the cyclist gets closer to the car, a matrix of LED lights on the window sills, dashboard and windscreen pillars will glow amber and then red as the bike approaches. The movement of these red and amber lights across these surfaces will also highlight the direction the bike is taking. Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: “Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognizes the sound of a bicycle bell. If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle.”

If a group of cyclists, motorbikes or pedestrians were moving around the car on a busy urban street, the system would intelligently prioritize the nearest hazards so the driver would not be overwhelmed or distracted with light or sound. Bike Sense would also be able to identify hazards that the driver cannot see. If a pedestrian or cyclist is crossing the road, and they are obscured by a stationary vehicle, for example, the car’s sensors will detect this and draw the driver’s attention to the hazard using directional light and sound. If the driver ignores the warnings and presses the accelerator, Bike Sense will make the accelerator pedal vibrate or feel stiff, so the driver instinctively knows not to move the car forwards until the hazard has been avoided.

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