FCA US LLC and Warner Bros. Pictures have joined forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice. This unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition, though the jeep renegade has not been used as a Batmobile but definitely adds a pinch of spice. In addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.
Speaking on this, Mr Olivier Francois, Chief Marketing Officer, FCA Global said, “Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles. With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
Adding to this, Mike Manley, Head of Jeep Brand, FCA Global said, “Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience. The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
Talking about the 2016 Jeep Renegade, it is available in Granite Crystal or new, exclusive Carbon Black paint job. It features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior, a two-tone Gloss Black roof and a unique exterior badge hints at the inspiration for this special-edition Jeep SUV. Inside, Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
Under the hood, the Jeep Renegade Dawn of Justice Special Edition draws powered from a 2.4-litre Tigershark engine with MultiAir2 (increases power and torque while lowering fuel consumption and emissions), nine-speed automatic transmission, Jeep Active Drive 4×4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.