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Video - Londoners fail to identify Ford GT with covered badge

Snapshot: Ford covered the badges on a GT concept and asked Londoners to name the car.

After being unveiled back in January in conceptual form, the Ford GT made the trip to central London where those who passed by the car were asked to try and identify it. Ford covered the Blue Oval logo before bringing the car as they were curious whether people will be able to identify it without seeing the badge.

It turns out the new GT isn’t so easy to recognize as a Ford since most of those who provided answers confused it for a Ferrari, Lamborghini, McLaren, Bugatti and even a Brabus. Those who are car fans will spot that some of the classic lines of the previous Ford GTs have been kept, but reinterpreted for modern times and chances are Ford is flattered that many people confused the new GT with a Ferrari or a McLaren.

It aims to compete with the big boys as it will carry a starting price of approximately $400,000 and it will remain a rather exclusive model as Ford has plans to assemble just 250 cars each year. They call it an “ultra-high-performance supercar” which will feature a 3.5-liter V6 EcoBoost engine producing well over 600 bhp transferred to the road with help from a new dual clutch 7-speed transmission.

Due to go on sale towards the end of 2016, the new Ford GT promises to boast one of the best power-to-weight ratios ever seen in a production car and will use carbon fiber body panels along with aluminum front and rear subframes. It will be the only Ford with upward-swinging doors and with a passenger cell made from carbon fiber to shave off weight even further.

We saved the best for last as the concept’s design will be essentially carried over as Ford said 95% of the looks will be found in the production car, but with different side mirrors and modified taillight graphics.

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