Followed by the video teaser of Tata Zica featuring the football star and brand ambassador, Lionel Messi, Tata Motors have released yet another video teaser for their product. This time revealing a little about the interior - the dashboard and the instrument cluster too. The brand is trying to make everyone curious by releasing such video teasers before the launch and keeping up with a good marketing campaign.
The design of the cluster is quite similar to that of the Zest and Bolt, sharing some few elicit details itself. Tata Zica’s MID is clever enough telling the driver instantaneous trip reading, fuel economy, gear-shift indicator, the exact door which is open, the Eco and City driving mode which are seen on the Zest and Bolt. These modes will provide best fuel efficiency and throttle settings as claimed by the brand.
The dashboard has hexagonal centre console featuring Bluetooth enabled ConnectNext infotainment system, below which front and rear foglight’s button rests, and the Eco and City drive modes. The video also reveals the short-diameter, three-spoke steering wheel that gets multifunction buttons including the voice command request. It is quite interesting to note that the top-end Zica will be badged “XZ”.
Though, the product has been revealed to the media, but the market launch is expected in the first week of January 2016.