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Video - Toyota Mirai adds many firsts to its name

Snapshot: A video named “Fueled by Bullsh*t” shows how the cow manure can be used to create hydrogen that can be used to power the Mirai.

Ever since Toyota has given the world Mirai, the hydrogen fuel cell powered car, it has been busy accumulating accolades to its name. Two of which are becoming the first production car to be powered by hydrogen produced through cow manure and the first hydrogen car to pace in a NASCAR race. Check the individual details for both the accomplishments below.

In a very first of its kind thing, Toyota has teamed up with Morgan Spurlock, a famous movie director to create a new video series named "Fueled by Everything”. The first video in the series is called “Fueled by Bullsh*t” and shows how the cow manure can be used to create hydrogen that can be used to power the Mirai.

On the other hand, Toyota Mirai became the first hydrogen fuel cell vehicle to take part in the high-speed NASCAR race. The special Mirai acted as the lead car for the race and led the race cars to the green flag for the Sprint Cup round. In order to do so, the hydrogen powered sedan had to pass a test proving its capabilities that it can lead the 43-car field.

“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source. This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future,” said Bob Carter, Toyota USA senior VP. In addition, Ed Laukes, VP marketing said -"Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership".

Click here to know more about Toyota Mirai!

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