Volvo is striving hard to achieve the best possible solution to the autonomous driving technology and they are doing it one step at a time. Unlike many manufacturers, who have already shown their autonomous concept cars, Volvo has refrained itself from doing so. What they are doing instead, is showing the world the future technologies that will help their autonomous car project.
In-line the same philosophy, Volvo has recently joined hands with the technology giant Microsoft to develop next-generation of automotive technologies. And so they came up with HoloLens technology that helps you feel and research the car without the car physically present. The duo released a video demonstrating the use of HoloLens tech in different ways.
Demonstrated at the Microsoft's global headquarters in Redmond, USA, the HoloLens is the world’s first fully-untethered holographic computer. The demonstration conducted showed how the virtual technology will help future customers to configure and understand cars in the 3-D world. HoloLens is a powerful wearable computer that mixes the holograms in the real physical world.
"HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available," said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.
Volvo envisions HoloLens serving many purposes starting with a high-tech car configurator that will allow the customers to see and experience the vehicle in the virtual world and check the different types of options it can be equipped with. It can also be used by dealerships to show the safety features and other technological details inside a vehicle, which otherwise is difficult to show.
Next comes the company's designers and factory workers who will get benefit from the HoloLens. Take for example the designers who could see their design coming to life and can alter the design with a more realistic touch to it. Even the factory workers can see real-time information about the components they are installing wearing a HoloLens.
Last but not the least is the autonomous driving area where Volvo Cars is concentrating the most. We are not yet sure and neither Volvo has revealed the details of how the HoloLens will help the autonomous cars? Still, Volvo is a pioneer in car safety and is working on connecting cars and autonomous driving. Its Drive-Me programme connects 100 self-driving and connected cars and will be given to customers on real roads around Gothenburg by 2017.
"We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo," Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.
And this is not the area of collaboration between the tech giant and car manufacturer. Microsoft is keen on taking Google and Apple who are already in the field of autonomous driving and Volvo can very well help achieve its goals. Volvo, on the other side is working on eliminating fatal accidents when you are in a Volvo car by 2020. Both will work in synergy to achieve their respective goals!