Japan’s second largest automobile producer Nissan Motor Co Ltd revealed the comeback of Datsun brand in Indonesia. The fuel efficient car is a multi purpose vehicle labeled as GO+. It is a seven seater powered by 1200cc engine. The mileage specs indicate that the car travels more than 20km per liter. The car is targeted to the middle class customers of the Indonesian market. Nissan wants to join hands with the government initiative of developing Eco friendly cars.
The GO+ was designed mainly for the Indonesian customers. But it can be sold in the other markets as well. Datsun GO+ is the first car that is labeled as an economical green car under the LCGC program. There are other similar cars from different manufacturers like Honda, Daihatsu, and Toyota fall in the same category. The car will become the first car to be sold at the price of RP 100 million or $8,943.
Nissan has recently increased the capacity of the Cikampet West Ava plant to promote the manufacturing of 250,000 units by 2014, than the present production of 150,000. The unit upgrade of 80,000 units is achievable this year, according to the company.
On the same day the company has unveiled the Datsun GO model which was earlier launched by India. The launch of the GO+ model in Indonesia will increase the market share of the company by 15 percent in the domestic market by 2016 and increase by 6% at present. The contribution of the Nissan in the global market will increase in coming years. The emerging market places of Nissan include India, Russia, China and Brazil.
Indonesia stands as the fourth largest populated country in the world. Most of the people are from a middle class background. This has provided the automobile companies to extend their markets onto the country. Nissan sold 67,143 cars in 2011 but the sales have declined to 41,782 units this year. This shows the decrease of 9.33%. The company expects to increase the sales in the country in coming years.