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Volksfest 2014- Volkswagen's initiative to connect with customers

Snapshot: Carnival will be held between 8th October to 31st October and will offer exciting benefits, assured gifts and many other valuable offerings.

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Volkswagen India, today announced the commencement of their 24 day mega carnival called Volksfest-2014, aimed at connecting with the customers by offering various offers to both existing and prospective customers. To be held between 8th October to 31st October, the carnival will offer exciting benefits, assured gifts and many other valuable offerings.

Volkswagen, it seems, has chosen the festival season deliberately, to push the sales through the carnival and the festival season together, as the people in India are inclined towards purchasing the cars during this time. The biggest benefit though, can be availed by the customers who are buying a new car.

The prospective customers will get the benefits of the test drives in the dealerships across the country, of their own choice. There will be better deals for the customers in the form of car finance options and other new purchase offers. In addition, offers including packages for the Road Side assistance program, genuine accessories, merchandise, body and paint services will also be provided.

The prospective customers will also be tempted with the facility of free insurance for the purchase of new Polo and benefits upto Rs 1 lakh on the purchase of Vento and Jetta, for the upgradation to the VW brand. Das WeltAuto, Volkswagen brand’s pre-owned car division, will be providing this facility.

Mr. Michael Mayer, Brand Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited, said, “With the Volksfest, we aim to offer something extra to our customers and hope to bring some added joy to their lives during this festive season. I wish all our customers, the continued joy of motoring and look forward to welcoming many more into the Volkswagen family during Volksfest 2014.”

This is indeed a good move by the VW and we hope they get good sales volume by this move as they were not able to get much of a sales boost in the September month. Read our September sales report, here.

Also, watch our video review for the new VW Polo, here.

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