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Volkswagen confirms plans for budget brand and hybrid Bugatti

Snapshot: Volkswagen has confirmed plans to roll out a budget brand before the end of the decade.

The important announcement was made by the company’s CEO Martin Winterkorn in an interview with German publication Bild. He said the first model is scheduled to go on sale sometime in 2018 and will be priced between €8,000 and €10,000 (569,075 INR and 711,340 INR). Further details are not available at this point, but we do know the initial lineup will consist of three models: hatchback, sedan and a crossover.

These three cars are going to be manufactured in China for the local market, but Winterkorn did not exclude the possibility of seeing these three cars in other markets. Since the budget brand is tailored to emerging countries, chances are sooner or later these models will find their way in India as more affordable alternatives to Volkswagen India’s models.

Reports about plans to introduce a budget brand have been circulating the web for several years and now we finally have confirmation. This news is still a bit surprising taking into account Skoda was supposed to be VAG’s budget brand, but lately their models have been pushed more upmarket and the German automotive conglomerate believes there is now room in the portfolio for a true budget brand in the same vein as Renault’s Dacia.

In the same interview, Winterkorn also confirmed the Bugatti Veyron successor will benefit from a hybrid powertrain. He didn’t go into any specifics, but the latest gossip indicates the supercar will use an evolution of the W16 8.0-liter engine with quad turbochargers, with two of the turbos set to be electrically driven. Thanks to this hardware arrangement, the engine is believed to develop as much as 1,500 bhp and will enable a 0-100 kmph sprint in just over 2 seconds and a top speed of more than 450 kmph.

The new Bugatti will reportedly receive the Chiron name after a concept from 1999 which was named in honor of one of the company’s racing drivers named Louis Chiron. It will likely be previewed next year by a concept while the limited-run production model is due in 2017.

Source: Bild

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