Toyota has been the bestselling automotive conglomerate in the world since 2012, but that might not be the case at the end of this year as in the first six months of 2015, Volkswagen is on top spot after selling no less than 5.04 million cars. Toyota is very close with 5.02 million vehicles so the difference between the two stands at a mere 20,000 cars so it’s anyone’s guess what will happen in this second half of the year.
It should be mentioned Volkswagen’s sales take into account not only the passenger car sub-brands but also MAN and Scania while Toyota’s deliveries include those of the Daihatsu and Hino models. These figures might be impressive, but are actually lower compared to the first half of 2014 as VAG’s deliveries have decreased by 0.5% while Toyota’s went down by 1.5%. In third place we find General Motors with 4.86 million cars, representing a 1.2% drop compared to January-June 2014.
It will be interesting to see what will happen until the end of the year taking into account the car market is a bit tricky at this moment as the growth in China is showing signs of a slowdown and this situation will likely have a greater negative impact on Volkswagen as they depend more on that market. Collapsing demand in Russia is also a major factor in the race between VAG and Toyota while some of the countries in Southeast Asia and South America are also showing signs of a decrease.
According to Koji Endo, an auto analyst at Advanced Research Japan, both Volkswagen and Toyota are more interested in making a profit rather than just increasing the volume of sales. Although the focus is on making money, the title for being the world’s best-selling car brand is very important for both automakers and certainly they are fighting to claim this status at the end of 2015.